Cafe Mexicana’s main objective was to drive new and existing customers to their establishment for their new $8 lunch deal. We used a multi-platform digital advertising strategy to drive in-store visits. Each restaurant visit was valued at $100, as dictated by the client upon onboarding. While the lunch deal itself is $8, the value of the visit goes beyon that, as consumers are likely to bring friends, significant others, and relay their experience to others to drive more visits.
After just 30-days of running the digital advertising campaign, the results were 729 ad clicks, 357 engagements on social & website clicks, and 325 new restaurant visits.